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The first Lush Naked shop in Asia

With awareness of plastic pollution at an all-time global high, we have decided to open our latest Naked shop in Causeway Bay; the first in Asia, and follows the success of their previous openings in Milan, Berlin and Manchester.

In Hong Kong, as the increase of Municipal Solid Waste (MSW) has far outpaced the population growth, the MSW bill is being proposed to promote waste reduction effectively. The MSW Charging Amendment Bill was introduced into the Legislative Council back in 2018, which will thus be implemented if the passage of the bill is successful. Getting rid of unnecessary packaging is a great move to reducing waste, and this is the motivation of using naked products to locals and tourists alike so that we don't need to worry about packaging waste. Therefore, we decided to open our Naked shop in September, 2019.

Hosting an abundance of innovative and plastic packaging-free alternatives to your favourite cosmetics - from the classics, such as solid shampoo bars and soaps, to new and exclusive naked skincare innovations - the shop aims to offer an alternative to buying the packaged items in the first place, so helping tackle the plastic waste problem in Hong Kong. 

Having once been able to export its recyclable materials to mainland China, recent legislation has meant that Hong Kong must now process its own waste. With the three huge outdoor landfill sites quickly filling up and the lack of well-developed waste management or recycling plants, other options need to be explored.

Annabelle Baker, Director of Lush Asia Limited explains, “Wastage is a monumental problem where inaction is not an option and recycling should be the last option. This is why I was so passionate to launch our first Asian naked shop in HK. We don’t have space in HK to deal with our wastage, we have to reduce it and that’s where Lush comes in. The Naked concept store will provide new, innovative and effective products in one of the most convenient and prominent locations in HK.”

Mark Constantine OBE, Lush Co-founder & Managing Director says, “At a time when most people in Hong Kong have so much on their minds, we are delighted to invest in the city in an effort to relieve them of a little part of the worry caused by ocean plastics.”

We’ve been doing this for a while

‘Naked’ isn’t new in Lush – the shampoo bar was invented over 20 years ago, and the bath bomb is celebrating its 30th Anniversary this year!

Globally in 2018, Lush customers saved 6.6 million* bottles of plastic bath products by choosing naked bath bombs, bubble bars or bath melts instead and had around 372 million** plastic free hair washes using naked shampoo bars.
*based on 7 baths from one 500ml bottle of bubble bath
**based on 60 washes from each shampoo bar

A digital solution

With the opening of the Hong Kong Naked shop, the latest version of the Lush Labs app will launch in English, Traditional Chinese, Simplified Chinese and Japanese on iOS and Android. Rather than scanning labels for information, visitors to the shop will instead be able to scan products directly using the #LushLabs app, replacing the packaging with a digital solution. Lush Lens is a feature which enables Lush to reduce their impact on the environment by using the phone's camera and Machine Learning to recognise products through the user’s smartphone camera, and give the customer detailed ingredient information and ‘how to use’ demonstrations via the app.

Take a peek at our naked exclusive products

You will not only be able to get your hands on some never-before-seen exclusive products at the Hong Kong Naked shop - such as pressed dry shampoo, naked foot powder and naked hand serum, but also explore more new options for ranges like naked shower gels and soaps! What’s more, with naked, the possibilities are endless! Explore the naked makeup collection; featuring Lipsticks, Slap Sticks, Glow Sticks and Trix Sticks. No more makeup packaging ending up in landfill!

Start the conversation with us

The Naked Shop is a great opportunity for conversation between activists and customers. The in-store The Green Space is a platform for NGOs and activists who work on reducing waste and plastic pollution, to join the conversation. The space will be filled with information about different environmental topics in Hong Kong, for instance; plastic waste, ocean plastic and difficulties of recycling in Hong Kong. Taking this occasion to educate customers about plastic-free lifestyle, we hope to share insights of easing environmental problems to customers.

Isn’t it time you joined the naked revolution?

Come and visit us at: Shop Q, G/F, Hong Kong Mansion, 2-10 Great George Street, Causeway Bay

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