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How to choose your hair conditioner

Conditioners make your hair soft and shiny, smooth frizz and make detangling easier. But which of our options is right for you?

We’ve placed our conditioners into five different categories, based on how you might want your hair to feel or look. And by the way, if you’re intrigued by a product but not sure if it’s your match made in heaven, our staff at stores and customer service team are all at your service.

Now let’s make your dream hair a reality.


1. Weightlessly soft

Every head of hair can benefit from conditioner, and these ones are best for those who want a lighter rinse or who have fine or thin hair that can feel heavy after using a rich conditioner.

Ingredients to look for: Lightweight yet potent ingredients like jojoba oil, agar agar gel and almond milk keep hair in good condition without weighing it down.

Products to try: Both of our vegan liquid conditioners are solid choices for those looking for a lighter option, so give both a try to see which one suits you best. Instead of using heavy oils or butters, Veganese softens hair with agar agar gel, made from mineral-rich seaweed, and its double hit of lemon -  we use both the fruit’s fragrant oil and its astringent juice leaveing hair super shiny.

On the other hand, Happy Happy Joy Joy has protein-rich almond milk and moisturising jojoba oil emulsified into fragrant rose water to smooth your hair down, leaving it sleek but never limp. For those who love a perfumed head of hair, definitely give this one a shot: you’ll get wafts of uplifting orange blossom all day long.


2. Moisturised with texture

If you believe in the mantra “the bigger the hair, the closer to God,” let us help you get the big, bodacious hair of your dreams.

Ingredient to look for: Whether you’re aiming for beachy, wavy locks or just bigger hair, sea salt is a fabulous ingredient for adding texture and volume to hair.

Products to try: Big Pressed Conditioner is full of sea salt to pump up your hair’s volume. Made with softening wakame seaweed and hydrating coconut oil in addition to sea salt, this fruity bar leaves hair glossy and full of body. (Pair it with the ever-popular Big Shampoo for larger-than-life hair.)

If bouncy and perfumed hair is what you’re after, try Glory Hair Conditioner. Boosted by coconut crean, okra gel and olive oil, this moisturising conditioner gives off a familiar What Would Love Do scent with floral undertones, while bringing big bouncy volume and definition to your hair.


3. Shiny and Glossy

Your hair is the crown you never take off, so why not make it shine and bright?

Ingredient to look for: Stout and citrus fruits work like a dream when it comes to brightening. The purple pigment found in shampoos and conditioners can also keep your locks shine by tuning down yellow tones in the hair.

Products to try: A brightening blend of stout and lemon balm decoction in The Golden Cap Pressed Conditioner increases shine, leaving your locks with a bouncy and glossy finish.  What’s more, malt and yeast found in beer can strengthen your strands from root to tips, helping you to achieve healthy-looking locks with ease. Apart from that, Veganese and Super Milk Conditioning Spray both contain fresh lemon juice, giving your hair a dazzling radiance.


4. Smooth and hydrated

If your hair is a little damaged or feeling dry, these richer conditioners will do the trick.

Ingredients to look for: Rich, moisturising ingredients like olive or avocado oil replenish needed moisture to hair that’s just been washed. People with hair that needs extra love should also look for conditioners with lanolin, an emollient ingredient that coats hair with a protective layer.

Products to try: Our most popular conditioner, American Cream, softens hair with lanolin and honey, while loads of fresh strawberries and oranges make your hair extra shiny — it also has the most addicting vanilla milkshake perfume ever, an excuse in itself to try this dreamy conditioner. Also available in a pressed version for all envrionmental-lovers who'd like to cut down the use of plastic.

If you’re craving sumptuous sleekness, heavenly scented Candy Rain Conditioner has got you covered. With the concoction of hydrating coconut, cashew and macadamia milk, this sweet scented conditioner give your locks a softening boost, leaving your locks combable and loveable!

For hair that requires even more TLC, Power would be a a nice choice. Packed full with softening maple syrup and conditioning sweet potato puree, it leaves your hair a strengthened, nourished and heat protected. Retread is our richest, most reparative conditioner. Full of protein-rich soya yoghurt to strengthen hair, softening avocado and olive oil for a glossy finish, and fresh cantaloupe to enhance shine, this conditioner does it all!


Now that you have learnt how to choose the right conditioner to answer your hair’s needs. Make your way to our shops, use the “Live Chat” function on our website or contact our Customer Care team at [email protected] or (852) 2423 3833 and grab your perfect match to kick start a good hair day?  

Extended Reading:

- How to choose your shampoo

- The A-Z of haircare ingredients

- How to have a perfect hair day 

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